Abacus aMail email marketing is more that just an automated email service. It’s a complete email marketing platform that includes everything you need to create, send, track and profit from email marketing. And it doesn’t stop there. It provides powerful tools to automate your follow up marketing and customer feedback loops, too.
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Abacus aMail Features and Highlights
- Follow up with prospects automatically using autoresponders. Send a series of personalized email messages to new leads at intervals you define. It’s like having your own dedicated sales team working for you around the clock.
- Optimize your email click thru rates with split testing. Send a few variations of your email to a sample of your list and have the best performing one sent to the rest automatically.
- Automate your list management with triggers. Automatically convert leads into opportunities when they open a specific email, remove inactive leads from your list or even send a follow up email when a particular link is clicked – automatically.
- Keep your lists clean and up to date with automated bounce processing. Invalid email addresses can be removed from your list automatically based on “smart bounce rules”, helping keep your deliverability rate high.
- See the complete activity of a lead with event logging. Every time a lead opens your email, clicks a link, or performs any other activity, it’s logged against their history making it easy for your sales team to qualify their desire to purchase.
- Solicit and track feedback with surveys. Easy-to-use drag & drop editor lets you create customized surveys and feedback forms which you can link to from your email campaigns or autoresponders and then send to your list in minutes.